Tips for Advertising Rental Property on the Internet

When advertising property, remember that there are a number of criteria that people follow in order to make a decision about the property that they would like to rent. If you place yourself in the shoes of the house hunter the process that most people will follow is as below.
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Decision 1 - Deciding on the location of where they want to live.

Majority of people will be either moving to a rental property in the same town and will therefore have knowledge of where they would like to live in that town or will be moving in from a different area. If someone is moving in from a different area then they will be basing their decision on a number of different fixed criteria.
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Firstly their budget will reflect on the location that they can move in to, different areas have different rental rates, some influencing factors include crime, schools, location to town centre and property types.

Decision 2 - Type of Property

The second factor is the type of property that someone wants to live in. This will be dependant on how many people need to live in the property and will directly reflect the areas that the person can choose to live. Once these two factors have been taken into consideration then the rental hunter has a list of locations and the property type and the rough rental value that they can afford.
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Making Your Property Advert Count

The likely hood is that there will be a wide choice of property open to the house hunter, so what steps can be taken to ensure that your property stands out from the rest.

Pictures

Firstly the majority of internet sites either letting agents own sites or property portal sites now have pictures of the properties. It is important that the pictures are of good quality and there are pictures of different areas of the house. The first picture will be the one that attracts the user to investigate more about the property; It is common to ensure that the first picture is a good quality photo of the front of the house. Make sure that you follow these guidelines:-

(1) Use a good quality camera which will allow anything over 4 million pixels.

(2) Ensure that the light is good, a sunny day is best.

(3) Take Multiple pictures from different angles.

The same factors apply to all the rooms of the property; take a selection of each of the rooms and the gardens in order that you can pick and choose the additional photos at a later date. People are interested in the kitchen, living areas primarily and these areas are what will attract someone to investigate the property further.

Initial Information

We live in a fast paced world where information needs to be at hand straightaway, people do not have time to search for information. It is necessary that the most important information is to hand for people straightway, this will be number of bedrooms and price and a picture of the front of the property. Make sure that these are clear and easy to find within your property advert. If the first three criteria are met then people will take the time to investigate further and look for more information.

Additional Information

Once you have attracted the attention of the property hunter then it becomes important to keep them interested in the property. Make sure the information is concise and offer as much as possible, some other areas that people have particular interest in are whether the property accept pets, dss, central heating, double glazing, is the house furnished, does it offer white goods, does it have off road parking, garden etc. Have these in bullet points, they are easy to read and the user can quickly match them against their criteria.

If you are aware of additional information about the local area then this can be added to the advert at the end. People often have particular interest in council tax bands, proximity to the town centre, schools and other general information about the local area. If possible add links to local websites that may be of use, or use information from these sites in your advert, make sure if you do use other peoples information that you reference them.

A good example of clear concise information can be found on the Rentright Property Rental Portal which follows the guidelines that have been outlined above. Letting Agents who upload the most information to the site tend to have the most interest in their property.

The more information that you give in the advert the more likely it is when someone does want to view the property that they will be interested in renting it out. Don't be economical with the truth about the condition of the property or features, this will not only waste your time but will also waste the time of the property hunter. As the old saying goes……………….. A Picture Paints a Thousand Words.

Chris Courtis is the co-founder of the Rentright Residential Property Rental Portal and is dedicated to residential letting through out the UK.